Who would have thought a camera for my 40th birthday would kick off a completely new adventure away from the corporate world into creating Australiana. I was tired of seeing poorly made Australian souvenirs that didn't represent the fantastic culture and iconic images so with a newborn in tow I began my business five years ago with the simple concept of the wooden 'coaster' which has now evolved into a range of Australian Made products. I have always been a creative and loved bright colours which is why I like to inject a boldness so MAD stands out from the crowd, so that we are totally 'U'nique.

As a photographer and self taught graphic artist, I have been able to meet and collaborate with some pretty amazing people, businesses, graffiti artists and local manufacturers on my journey.

A philanthropist at heart, I wanted my business to be not just about making money but have a positive social impact on others around me. This is now the core to my business success and guides all of the decisions that I make in employing locals, sourcing recycled and sustainable materials and keeping my products made in Australia.

As the Dali Lama says "If you think you are too small to make a difference, try sleeping with a mosquito".


Keeping it Local and Social

  • We believe in creating Australian made iconic and ├╝ber cool gifts, souvenirs and homewares that are unique and last!
  • Strong relationships are the key to our success today so we only employ locals, partner with local Australian manufacturers and graffiti artists.
  • It is so important to pay it forward to those that may not be as lucky as us, so we connect with Launch Housing who helps us help those that may end up displaced on the streets of Melbourne.



Treading Light

These are some of the ways we minimise our environmental impact.

  • Paper waste -We use recycled paper for our prints, wooden coasters, placemats and furniture art.
  • Toxic free products -Our candle wax is 100% soy and we use pure cotton wicks.
  • Environmentally friendly -Wax oil used for sealing our wood products is made in Queensland, sustainable, non toxic and environmentally friendly.
  • Carbon Neutral -We have partnered with a carbon neutral Melbourne business to produce our iconic coaster series.
  • Production materials -We source local recycled manufacturing supplies in our manufacturing process.